Getting fame in China-The World Largest Influencers Market – Since 2014

We are focusing on the overseas consumption upgrades and vertical interests.We are focusing on the overseas consumption upgrades and vertical interests.

By the year of 2022, the population of Chinese middle class will reach 300 million families. Meanwhile, the consumption amount of the middle class in China will increase 14,000 billion RMB. Let`s assume only 10% of this total consumption will be used in the consumption upgrades, there will be a market size of 1400 billion RMB.By the year of 2022, the population of Chinese middle class will reach 300 million families. Meanwhile, the consumption amount of the middle class in China will increase 14,000 billion RMB. Let`s assume only 10% of this total consumption will be used in the consumption upgrades, there will be a market size of 1400 billion RMB.

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The consumption demand of the middle class will shift from basic demand to high quality demand, requiring more introduction content of key opinion leaders all over the world.The consumption demand of the middle class will shift from basic demand to high quality demand, requiring more introduction content of key opinion leaders all over the world.

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Currently, China is the world`s largest influencer market. By the year of 2017, the total number of KOL`s followers in China has reached 470 million, with the growth rate of 20.6%. The number of KOLs who has owned over 100,000 followers has also grown 57.3% compared with the data of 2016.Currently, China is the world`s largest influencer market. By the year of 2017, the total number of KOL`s followers in China has reached 470 million, with the growth rate of 20.6%. The number of KOLs who has owned over 100,000 followers has also grown 57.3% compared with the data of 2016.

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In the year of 2017, the pan-entertainment Live industry has expended dramatically. The estimated market size is 43.22 billion RMB, with the growth rate of 107.5%In the year of 2017, the pan-entertainment Live industry has expended dramatically. The estimated market size is 43.22 billion RMB, with the growth rate of 107.5%

Within the Chinese influencer market, there are several mainstream vertical fields including humor, entertainment, fashion & beauty, good-looking, movies, gourmet and cosmetics.Within the Chinese influencer market, there are several mainstream vertical fields including humor, entertainment, fashion & beauty, good-looking, movies, gourmet and cosmetics.

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By now in China, there are several overseas influencers getting popular due to the help of their agencies. For example, Australian influencers, David Hohhot, in the humanities category, has over 1 million 60 thousand follwers in China, with the average click rate of 500 thousands of his videos. Also for the Japanese food fighter, Kinoshita Yuka, her Weibo account has over 1 million 400 thousand followers. The average click rates of her videos are around 300 thousand.By now in China, there are several overseas influencers getting popular due to the help of their agencies. For example, Australian influencers, David Hohhot, in the humanities category, has over 1 million 60 thousand follwers in China, with the average click rate of 500 thousands of his videos. Also for the Japanese food fighter, Kinoshita Yuka, her Weibo account has over 1 million 400 thousand followers. The average click rates of her videos are around 300 thousand.

We believe you and us could explore the emerging market deeper togetherWe believe you and us could explore the emerging market deeper together

Currently, we have already signed a number of overseas influencers from different areas and different categories.Currently, we have already signed a number of overseas influencers from different areas and different categories.

Localization of overseas content

Through our translation, we will blend in localized features, adding special effects, and making the content more suitable for Chinese people to watch.
In line with Chinese online real-time heated topics, and customized localization content.

Internationalization of data operation

Provide real-time data reports for overseas influencers in order to provide influencers faster and more accurate understanding of their progresses in China.
Our backstage data could provide overseas influencers real-time data in their native languages

The integration of tort& maintenance

Helping overseas influencers to solve piracy and content infringement and other legal related problems through legal methods.
Providing overall influencers` agency services to protect and maximize the business profit for you.

The integration of EC and branding

According to the different characteristics of overseas influencers, we will customize the profit models.
Promoting the influencers with consistent and overall promotion resources and maximize the profit value.

About Subaojiang

Subaojiang is a MCN which focuses on the commercialization of the overseas influencers in the Chinese market. Helping more overseas influencers, talents and models to fame China is our priority.

Subaojiang was founded in October, 2014 with the registered capital of 1.11 million RMB. Subaojiang started with three original founders and one Weibo account named Japan Daily Fashion Express. This Weibo account had 0.7 million followers and 0.1 billion monthly views.

In the March of 2015, Subaojiang has received Weibo Seed Round Fund Raising. Since the establishment, our team has gained many rewards within just 4 years.

By now, Subaojiang`s total media accounts have over 20 million followers with the monthly PV of 2 billion. Owning over 60 media accounts and 30 contracted accounts. Eight of the accounts are overseas models, designers and musicians.  

与我们联系
Cases

heiakimMusic

Being as an Indonesia music producer, he is good at all kinds of music production. His unique original music content has been loved by many Chinese young people. In China, he has been honored with the title of “million tuners” by his fans. In YouTube he has owned more than half million subscribers.

Weibo Operation

Besides daily localization of his original contents, we also combine the Weibo users` preferences into the secondary editing of his contents to get more attention among his target audiences. 

Music 163 & Tik Tok Operation

Maintaining music resources among Chinese largest music platforms in order to have more access to his vertical type of users.

Bilibili Operation

Promoting his contents and drawing more fans on Bilibili, whereas a collection of Chinese subcultures.

Business Agency

Through our three months’ operation, we have successfully achieved his cooperation with a famous Japanese brand named Nissin.

Case

Etsuna悦奈inTokyo

Fashion blogger and fashion beauty video creators. She has her own Japanese independent brand named “Etsuna otsukA”. She is a designer and stylist, holding a master degree of Tama Art University. She is also the producing director of the program “TokyoGoGo”

Famous Magazine & Video Program Cooperation

Participating in a video program planning, with the online promotion later on to attract much more users` attention.

EC Boutique in Japan & EC Branding in China

Localized her own brand from Japan to China, from EC operation to magazine publication including offline boutiques in both Japan and China in the future.

Fan Activity

Having successfully organized fan meeting events, handcraft course and fan club operation for her.

Sales Promotion

Successfully build promotion cooperation with several clothing, fashion and beauty brands. 

Part of Subaojiang`s signed influencers

Subaojiang has signed a number of well-known Chinese influencers living abroad and influencers popular on overseas SNS. 

heiakimMusic

Musician

Etsuna悦奈inTokyo

The designer of Japanese brand "Etsuna otsukA", stylist.

吉木千沙都

model in Japan

池田优美

model in Japan

Media Account Examples

Subaojiang meida matrix including self-operating accounts, contracted overseas influencers` accounts, overseas contents account with copyright, overseas IP cooperate accounts and etc.

日本流行每日速报

潮流时尚

Focusing on sharing Japanese fashion trends on Weibo. It is the top account in sharing Japanese fashion and popular contents. 

速报日娱

娱乐影音

Must be the fastest, latest, overall informative accounts of Japanese entertainment industry.

速报美食

Gourmet

Recommending overseas food as a local foodie.

速报游戏

Game

Sharing the videos of overseas game players and introducing latest game information.

Join us! Let`s create greater value together!